A growing business travel trend?

Sleep tourism has taken the leisure tourism trade by storm with a predicted market worth of $400 billion within the subsequent 4 years. Laura Busby, Industrial Director, Good Journey Administration shares extra.

“In an setting the place worker burnout is on the rise and the 2 commonest psychological well being implications of enterprise journey are exhaustion and stress, this wellness-backed pattern seeks to prioritise self-care and sleep via superior tech, AI and different conventional therapies.

“The query is, may this change into a outstanding enterprise journey pattern?

“The rise of sleep tourism has already been famous by huge trade gamers, reminiscent of Hilton which discovered relaxation and recharge to be the most important journey pattern throughout all generations for 2024.

“Many accommodations have jumped on this pattern by providing sleep-specific packages, whereas airways reminiscent of Air New Zealand are set to introduce bunk beds of their economic system class cabins from September, designed to reinforce the journey expertise of economic system class passengers and provides them the prospect to sleep comfortably.

“There’s growing consciousness of the significance of sleep on our total bodily and psychological well being. Enterprise travellers typically really feel the adverse results of jet lag and lack of sleep on this regard. That is an thrilling prospect for enterprise travellers who would little question profit from worthwhile sleep earlier than a busy work journey stuffed with conferences and displays.

“Though that is a further value for a enterprise’s journey price range, it’s arguably a worthwhile funding as a result of safeguarding and nurturing worker wellbeing will improve workers’ productiveness and their skill to drive long-term enterprise worth. “Journey administration corporations play an essential function in serving to companies obtain this by constructing worker well-being into enterprise journey insurance policies, together with personalised journey programmes that mix enterprise with leisure, also called bleisure.

“These bespoke journey insurance policies embrace dietary necessities, train routines and choices for leisure close by, giving workers the prospect to unwind and alleviate stress all through their enterprise journeys. Sleep tourism choices could possibly be a brand new addition value together with.”