Russian Tourism to Abu Dhabi on the Rise: Mabrian
The publish Russian Tourism to Abu Dhabi on the Rise: Mabrian appeared first on TD (Journey Day by day Media) Travel Daily Media.
Abu Dhabi stands out as a best choice for long-haul Russian travellers, pushed by a major rise in seat availability for the second half of 2024. Insights from Mabrian, a part of The Information Enchantment Firm, reveal the capital of UAE is amongst their high selections in GCC locations, the place Russian guests are choosing luxurious lodging in stays that are typically prolonged, offering the Abu Dhabi with a novel alternative to boost its financial affect by means of focused advertising and marketing and strategic funding on this rising market.
In line with the Affiliation of Tour Operators of Russia (ATOR), Russian outbound journey elevated by 14% within the first half of 2024 in comparison with the identical interval in 2023, pushed by long-haul locations just like the United Arab Emirates. As per FSB Borders Service information, practically one million Russian travellers visited the UAE, an 11% improve from 2023, making it the second most visited nation by Russians.
This evaluation* explores Mabrian information on demand tendencies amongst Russian travellers visiting Abu Dhabi, drawing on year-to-date information and forecasts for 2024, protecting connectivity, lodging preferences, size of keep, and spending habits. Alongside Dubai, Sharjah and Oman, Abu Dhabi is a key vacation spot within the UAE for Russian vacationers, a market that has considerably shifted its journey preferences over the previous 5 years.
Focusing in Abu Dhabi, as proven by Mabrian’s information, Russia is the second European market rising probably the most when it comes to seats availability of the second semester of 2024, as projected capability will improve 31.4%, in comparison with the identical interval in 2023. “This development displays additionally seasonal demand from this supply market”, says Carlos Cendra, accomplice and director of selling and communication at Mabrian. “After a slight 2% lower in seat availability through the first half of the 12 months, the market is rebounding as we strategy the European winter, when many Europeans search hotter locations.”.
Mabrian’s demand projections, primarily based on flight searches, point out that after a 52% improve in Russian guests to Abu Dhabi within the first half of 2024 (in comparison with the identical interval in 2023), the quantity is anticipated to rise by one other 53%, reaching roughly 50,000 travellers within the second half of the 12 months.
“Information reveals that Russian demand for Abu Dhabi will not be solely consolidating but additionally strengthening,” explains Cendra. “Understanding their preferences for long-haul journey and particular selections when visiting the UAE, and Abu Dhabi specifically, can result in longer stays and better spending, enhancing the return on funding from Abu Dhabi’s intensive promotional efforts in Russia.”
Lodge luxurious lodging, Russians’ best choice in Abu Dhabi
The resort and keep expertise are paramount for Russian travellers. As Mabrian’s information reveals, they intention at prime quality and luxurious experiences, in lodges or famend world manufacturers, primarily in probably the most coveted areas of town, equivalent to Corniche and its West finish, Al Ras Al Akhdar; in addition to Al Reem Island and Khalifa Metropolis.
In line with Mabrian’s perception, 28.9% of Russian travellers keep in 4-stars lodges, and 42.7% in 5-stars. This choice for 5-star lodges is 6.5 proportion factors larger than the typical for different travellers in Abu Dhabi.
Moreover, 90% of Russians visiting Abu Dhabi select resort lodging, with practically one in 4 choosing resorts—a lodging phase with vital development potential amongst Russian vacationers, particularly contemplating the growing size of their stays.
General, Russian travellers’ stays in Abu Dhabi elevated by 57% in comparison with the identical interval in 2023, with the typical size of keep rising from 2.9 days in 2023 to three.4 days in 2024.
“The rise in Russian arrivals and their prolonged stays are key indicators that may assist maximize this market’s financial affect, in addition to to focus on Russian demand with a extra segmented strategy”, says a Mabrian’s spokesperson. That is key to leverage Russian travellers buy energy as, “based on our information, Russia ranks because the third-largest inbound market when it comes to common each day spending in Abu Dhabi, and the highest market outdoors of the Gulf Cooperation Council states”.
* Sources: Mabrian journey intelligence (by way of social listening), evaluation of 100 million Reserving.com critiques, seats availability and flights demand, and spending insights.
The publish Russian Tourism to Abu Dhabi on the Rise: Mabrian appeared first on Travel Daily Media.