The Leela collaborates with Sawai Padmanabh Singh of Jaipur
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Within the subsequent section of its collaboration with Icon of India HH Sawai Padmanabh Singh of Jaipur, The Leela unveils its newest marketing campaign, “Time Journey with The Leela”, an initiative designed to attach with younger, prosperous vacationers who search experience-forward stays. This marketing campaign celebrates a mix of Indian legacy and trendy luxurious hospitality, showcasing its dedication to curating significant journeys rooted in tradition and heritage.
Introduced earlier this yr as an Icon of India by The Leela, HH Padmanabh Singh brings his distinctive mix of heritage, sophistication, and modernity to this marketing campaign. As a custodian of Jaipur’s royal lineage, his involvement aligns seamlessly with The Leela’s ethos of making moments that join friends to India’s timeless historical past in ways in which resonate with trendy sensibilities.
Sawai Padmanabh Singh, the marketing campaign is a chance to spotlight the enduring relevance of India’s cultural legacy. “The Leela mirrors my ardour for conserving India’s heritage alive whereas presenting it in a means that appeals to in the present day’s discerning traveler. The factor about Indian heritage is that it isn’t frozen in time. It’s alive, vibrant, it is part of who we’re and it must be seen, felt and lived” he stated.
Time Journey with The Leela invitations friends to embark on immersive cultural experiences and bespoke culinary explorations that evoke the mystique of India’s previous. This initiative is crafted for the discerning world traveler, reflecting insights into their preferences for stays that transcend luxurious lodging to significant connections with the locations they discover.
“The Leela has all the time been a gateway to India’s illustrious previous, the place every property provides an invite to discover a deeper reference to the nation’s heritage,” stated Shweta Jain, Chief Advertising and Gross sales Officer, The Leela. “By way of this marketing campaign, we proceed to showcase what makes us distinctive: an unwavering deal with significant, immersive experiences that mirror ‘True Indian Luxurious.’ With HH Sawai Padmanabh Singh, we convey India’s regal traditions to life, creating reminiscences which are as timeless as they’re extraordinary.”
Time Journey with The Leela brings alive the magnificence of The Leela Palaces, juxtaposing their heritage with a contemporary, up to date perspective. The marketing campaign’s aesthetic selections, from its visible language to the styling of HH Sawai Padmanabh Singh, mirror the model’s dedication to honoring custom whereas interesting to trendy sensibilities.
With Time Journey, The Leela extends an open invitation to the world: come, reside India’s legacy by means of the Leela’s lens of true Indian luxurious.
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