Unleashes AI magic for Malmö’s summer scene

As all eyes flip in the direction of Sweden and the colourful metropolis of Malmö, SAS is gearing up for the summer time season with a cutting-edge AI-generated marketing campaign. Partnering with the acclaimed Swedish AI artist Stephanie Löwenstein, SAS is ready to captivate audiences with daring imagery that includes digital SAS passengers.

These hanging visuals will adorn SAS’ on-line platforms, the streets of Copenhagen and Malmö, and key airports throughout Scandinavia, setting the stage for a musical and celebratory extravaganza over the approaching days.

“We’re thrilled to debut this groundbreaking marketing campaign, marking our foray into AI-generated promoting, simply as vacationers from throughout Europe converge on Sweden and Malmö,” shares Paul Verhagen, EVP & Chief Industrial Officer at SAS. “Because the premier service within the area, we’re excited to welcome guests aboard and showcase the wonder and attract of our nook of the world.”

With over 1800 flights scheduled to Malmö and Copenhagen this week alone, SAS ensures seamless connectivity and extends a heat Scandinavian welcome to all passengers. The message ‘We carry Europe to Malmö’ greets arriving vacationers, accompanied by AI-generated photographs tailor-made particularly for this musical extravaganza.

Dedicated to security, reliability, and hospitality, SAS invitations vacationers to affix within the festivities alongside music lovers from throughout Europe and expertise the magic of Sweden and Malmö all through the summer time season.

With round 24 million passengers served yearly throughout 135 locations alongside 285 routes, SAS continues to raise the journey expertise, embodying the spirit of Scandinavian hospitality and innovation.